February 18, 2020
When I was fairly new to managing and working at a natural foods co-op, we decided to study our customers shopping patterns by literally just observing them.
So there was our IT guy, sitting on top of the cash office in a lawn chair, taking notes on the flow of foot traffic through the store. Surprisingly, not a single shopper noticed! 😂
At the time, I thought our plan was totally ridiculous but once we got the data, this was me → 🤯
We could clearly see the path most of our customers took to shop the store, the bottlenecks and how the layout was creating dead zones. This data allowed us to respond to our customer’s needs so we could serve them better.
Well, if it works for a grocery store, it should work for web pages too, right? 🤷♀️
Thankfully, some internet genius invented a way to record user behavior on web pages so you can do things like…
During a recent promotion, I used Mouseflow to identify that people actually were trying to purchase my product but when users clicked the purchase button, it wasn’t going to the checkout page. I was able to quickly identify the problem and find a solution so I wouldn’t miss anymore sales.
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