Dismantling Racism & Advancing Social Justice →


When I was fairly new to managing and working at a natural foods co-op, we decided to study our customers shopping patterns by literally just observing them.  So there was our IT guy, sitting on top of the cash office in a lawn chair, taking notes on the flow of foot traffic through the store. […]

Funnels, Optimization, Split Testing

February 18, 2020

Why Aren’t Your Visitors Converting?

Remember that 80s movie where Kevin Costner plays a farmer that hears a voice say, “Build it and they will come,” (or something like that)? He ends up building a baseball field in a cornfield and the ghosts of famous baseball players appear and play a game of ball.    This is what always pops […]

Funnels, Optimization, Split Testing

January 31, 2020

Guaranteed More Optins… If you do this

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