Dismantling Racism & Advancing Social Justice →


When I was fairly new to managing and working at a natural foods co-op, we decided to study our customers shopping patterns by literally just observing them.  So there was our IT guy, sitting on top of the cash office in a lawn chair, taking notes on the flow of foot traffic through the store. […]

Funnels, Optimization, Split Testing

February 18, 2020

Why Aren’t Your Visitors Converting?

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